Light breakfast buffet Networking and informal welcome.

Quick intro from host. Set the stage: why this topic matters now.

Cover: OpenAI growth (and fun facts around AI search), instant checkout protocol, feed requirements, Google’s play via AI mode, AEO as the “new SEO.” Insightful AI usage facts provided by Profound User journey shift - “Find product → get AI recommendation → instant checkout.”

Run through of our AI readiness audit “How can brands prepare for agentic commerce?” How companies can use this as a benchmarking exercise alongside full understanding of how to get up and running in this new world.

Snapshot of how we will handle feed requirements. How does this potentially affect your marketing mix? Attribution: measurement will be key in this new era of Search.

Exploring how Agentic Commerce changes complex, research-driven buyer journeys. Key discussion points: - How AI agents could handle procurement and vendor comparison. - Structuring B2B product and service data for answer engines. - Implications for lead generation and conversion optimisation in B2B contexts. Case insight: early examples of B2B adaptation from Precis clients.

Topic: “How can brands prepare for Agentic Commerce?” Mix of Precis experts and (if available) one or two brand or partner voices. Audience Q&A at the end.

Recap: Visibility → Trust → Purchasable.

Attendees mingle, top up coffee, chat with your team.