See you in
Stockholm
!
December 9, 2026
.avif)
Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Arrival and breakfast
8:15 am
–
9:00 am
About the session
Coffee, breakfast, and time to meet the other marketing leaders in the room before the talks begin. The Profound demo booth opens now too.
Speakers
Hear from the specialists
Why Profound is building in the Nordics
9:00 am
–
9:10 am
About the session
Sia opens the morning with how Profound helps brands see and shape their AI visibility, why the Nordics matter to its plans across EMEA, and what that means for customers here, before handing over to our host, Precis.
From SEO to AEO: why search and media now need one plan
9:10 am
–
9:20 am
About the session
Kristina sets out how discovery is moving from ranked links to synthesised answers and agents. She'll share why we think enterprise brands reach their growth goals faster when search and media are built as one capability.
Where AI citations are heading, and what it means for your visibility
9:20 am
–
9:45 am
About the session
Josh shares Profound's latest research on how ChatGPT, Claude, and new personal agents such as Muse and Instinct decide what to cite, how that is shifting, and what it means for your AI visibility strategy.
Turning AEO insights into revenue
9:45 am
–
10:00 am
About the session
Case studies and the operating framework we use to connect AEO data to media performance and enterprise ROI, step by step from insight to result.
A day in the life of an AI-visible marketing team
10:00 am
–
10:25 am
About the session
Jordan walks through how marketing engineers, AEO and SEO specialists, and content, PR, and comms teams use AI visibility data in their daily work to spot new opportunities and get more from what they already do. Includes a live showcase of next-generation AI agents in action.
Panel and Q&A: preparing your brand for AI-first discovery
10:25 am
–
10:50 am
About the session
Budgeting for AEO, its knock-on effects across your other channels, and how to shape marketing teams for 2027. Bring your questions: this half hour is shaped by the room.
Speakers
Hear from the specialists
Closing remarks
10:50 am
–
10:55 am
About the session
A five-minute wrap-up of the morning's main ideas and who to grab for a follow-up chat.
Networking and 1:1s
10:55 am
–
12:00 pm
About the session
Stay for coffee and 1:1 conversations with Precis and Profound specialists about your own brand. Talks are done by 10:55 if you need to head off.
Speakers
Hear from the specialists
Why Profound is building in the Nordics
Wed
9 Dec
,
9:00 am
–
9:10 am
Sia Mabadi
Head of the Nordics, Profound
About the session
Sia opens the morning with how Profound helps brands see and shape their AI visibility, why the Nordics matter to its plans across EMEA, and what that means for customers here, before handing over to our host, Precis.
From SEO to AEO: why search and media now need one plan
Wed
9 Dec
,
9:10 am
–
9:20 am
.avif)
Kristina Bergwall
SEO & AEO Director, Precis
Stockholm
About the session
Kristina sets out how discovery is moving from ranked links to synthesised answers and agents. She'll share why we think enterprise brands reach their growth goals faster when search and media are built as one capability.
Where AI citations are heading, and what it means for your visibility
Wed
9 Dec
,
9:20 am
–
9:45 am
Joshua Blyskal
Head of AI Strategy, Profound
About the session
Josh shares Profound's latest research on how ChatGPT, Claude, and new personal agents such as Muse and Instinct decide what to cite, how that is shifting, and what it means for your AI visibility strategy.
Turning AEO insights into revenue
Wed
9 Dec
,
9:45 am
–
10:00 am
Lucas Kolping
SEO & AEO Client Director, Precis
About the session
Case studies and the operating framework we use to connect AEO data to media performance and enterprise ROI, step by step from insight to result.
A day in the life of an AI-visible marketing team
Wed
9 Dec
,
10:00 am
–
10:25 am
Jordan Maahs
Manager, Solutions Consulting, Profound
About the session
Jordan walks through how marketing engineers, AEO and SEO specialists, and content, PR, and comms teams use AI visibility data in their daily work to spot new opportunities and get more from what they already do. Includes a live showcase of next-generation AI agents in action.
Panel and Q&A: preparing your brand for AI-first discovery
Wed
9 Dec
,
10:25 am
–
10:50 am
Kristina Bergwall
SEO & AEO Director, Precis
Stockholm
Joshua Blyskal
Head of AI Strategy, Profound
About the session
Budgeting for AEO, its knock-on effects across your other channels, and how to shape marketing teams for 2027. Bring your questions: this half hour is shaped by the room.
Closing remarks
Wed
9 Dec
,
10:50 am
–
10:55 am
Sia Mabadi
Head of the Nordics, Profound
About the session
A five-minute wrap-up of the morning's main ideas and who to grab for a follow-up chat.
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