Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Breakfast and arrival
8:30 am
–
9:00 am
About the session
Join us for fresh coffee and breakfast while networking with other marketing and data leaders before the sessions begin.
Speakers
Hear from the specialists
Taking control: the strategic shift in modern measurement
9:00 am
–
9:30 am
About the session
A deep dive into the changing measurement landscape, illustrating how signal loss silently harms AI performance and how Google's newest capabilities restore ownership of your marketing data.
From theory to practice: building a resilient data foundation
9:30 am
–
10:00 am
About the session
A practical guide showcasing real-world results of signal recovery and outlining how to securely connect offline, CRM, and web data into a compliant, high-performing pipeline.
Q&A and networking
10:00 am
–
10:30 am
About the session
Ask our experts your pressing questions and discuss practical first-party data strategies with your peers over a final coffee.
Speakers
Hear from the specialists
Taking control: the strategic shift in modern measurement
Wed
2 Sep
,
9:00 am
–
9:30 am
Claes Eriksson
Head of Measurement at Google
About the session
A deep dive into the changing measurement landscape, illustrating how signal loss silently harms AI performance and how Google's newest capabilities restore ownership of your marketing data.
From theory to practice: building a resilient data foundation
Wed
2 Sep
,
9:30 am
–
10:00 am
Hanna Shirkavand
Analytics Director at Precis
About the session
A practical guide showcasing real-world results of signal recovery and outlining how to securely connect offline, CRM, and web data into a compliant, high-performing pipeline.
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