Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Breakfast and arrival
8:30 am
–
9:00 am
About the session
Join us for fresh coffee and breakfast while networking with other marketing and data leaders before the sessions begin.
Speakers
Hear from the specialists
Taking control: the strategic shift in modern measurement
9:00 am
–
9:30 am
About the session
A deep dive into the changing measurement landscape, illustrating how signal loss silently harms AI performance and how Google's newest capabilities restore ownership of your marketing data.
Speakers
Hear from the specialists
Claes Eriksson
Head of Data & Measurement - Northern Europe at Google
From theory to practice: building a resilient data foundation
9:30 am
–
10:00 am
About the session
A practical guide showcasing real-world results of signal recovery and outlining how to securely connect offline, CRM, and web data into a compliant, high-performing pipeline.
Q&A and networking
10:00 am
–
10:30 am
About the session
Ask our experts your pressing questions and discuss practical first-party data strategies with your peers over a final coffee.
Speakers
Hear from the specialists
Taking control: the strategic shift in modern measurement
Wed
2 Sep
,
9:00 am
–
9:30 am
Claes Eriksson
Head of Data & Measurement - Northern Europe at Google
About the session
A deep dive into the changing measurement landscape, illustrating how signal loss silently harms AI performance and how Google's newest capabilities restore ownership of your marketing data.
From theory to practice: building a resilient data foundation
Wed
2 Sep
,
9:30 am
–
10:00 am
Hanna Shirkavand
Analytics Director at Precis
About the session
A practical guide showcasing real-world results of signal recovery and outlining how to securely connect offline, CRM, and web data into a compliant, high-performing pipeline.
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