556%
Together with Aim’n we drove a 556% return on ad spend (ROAS).
556%
Together with Aim’n we drove a 556% return on ad spend (ROAS).
55.7%
The project saw a 55.7% increase in conversion rate compared to the previous month.
55.7%
The project saw a 55.7% increase in conversion rate compared to the previous month.
21.02%
And a 21.02% decrease in cost per purchase compared to the previous month.
21.02%
And a 21.02% decrease in cost per purchase compared to the previous month.
Athleisure and activewear brand Aim’n wanted to reach new audiences and generate sales via its e-commerce shop for their new product collection, so they came to TikTok to run an innovative campaign.
To drive more efficient growth for Aim’n, we focused on refining the customer journey and optimising campaign structure. By identifying key conversion drivers and aligning our strategy accordingly, we were able to increase overall performance while reducing acquisition costs.
1. Media mix
Aim’n used TikTok in their media mix as an always-on performance channel to nurture their account.
2. In-feed ads
For this specific product launch, they ran In-Feed Ads and a broad targeting prospective campaign that utilised a creative testing strategy. Aim’n ran at least five creatives per ad group and studied the cost per acquisition, cost per click and the number of clicks to understand when to optimise the creatives.
3. Solid organic strategy
Parallel to the performance strategy, Aim’n has a solid organic TikTok strategy where they engage their community by showing behind the scenes of product shoots, which gives their audience a sense of belonging to their brand.
The Aim'n & TikTok collaboration exceeded expectations, pushing the athleisure brand to new heights. Our innovative approach, integration In-Feed Ads and creative testing – not only expanded reach – but delivered exceptional results in ROI.
Ibrahim Patat
Paid Social Lead
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