Case study

Aim'n: reaching new audiences and driving sales through TikTok

We helped Aim’n turn to TikTok to launch an innovative campaign aimed at reaching new audiences and driving sales for their latest collection.

Result

556%

Together with Aim’n we drove a 556% return on ad spend (ROAS).

556%

Together with Aim’n we drove a 556% return on ad spend (ROAS).

55.7%

The project saw a 55.7% increase in conversion rate compared to the previous month.

55.7%

The project saw a 55.7% increase in conversion rate compared to the previous month.

21.02%

And a 21.02% decrease in cost per purchase compared to the previous month.

21.02%

And a 21.02% decrease in cost per purchase compared to the previous month.

Overview

Aim’n wanted to reach new audiences and drive sales for a new collection through TikTok. We refined the customer journey and optimised the campaign setup to focus on key conversion drivers, boosting performance while lowering acquisition costs.

Our Approach
Success factors

1. Media mix

Aim’n used TikTok in their media mix as an always-on performance channel to nurture their account.

2. In-feed ads

For this specific product launch, they ran In-Feed Ads and a broad targeting prospective campaign that utilised a creative testing strategy. Aim’n ran at least five creatives per ad group and studied the cost per acquisition, cost per click and the number of clicks to understand when to optimise the creatives.

3. Solid organic strategy

Parallel to the performance strategy, Aim’n has a solid organic TikTok strategy where they engage their community by showing behind the scenes of product shoots, which gives their audience a sense of belonging to their brand.

The Aim'n & TikTok collaboration exceeded expectations, pushing the athleisure brand to new heights. Our innovative approach, integration In-Feed Ads and creative testing – not only expanded reach – but delivered exceptional results in ROI.

Ibrahim Patat

Paid Social Lead

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