Case overview
We partnered with Amazon’s Cross Channel Marketing team (XCM) to execute campaigns in display, social, out of home, and their owned channels. For Amazon, the key consideration has always been high quality execution at scale – we employed automation and our own technology to ensure our execution across thousands of assets was consistent across markets.
Together with Amazon, we have worked on the most critical events of the marketing calendar: Spring Sale, Prime Big Deal Days, Holiday and Prime Day – employing a holistic approach with our teams to ensure all the details are in place for these campaigns.
The complexity of these projects was heightened by variations in formats and deliverables across market – our job was to deliver the scale of assets required while maintaining a strict brand identity throughout.
I can always count on the team to execute on our vision and raise the creative bar in their execution. They're always a great partner and come to every project with a positive "can-do" attitude.
Christopher Izzo
Senior Digital Producer
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