Sofacompany: elevating brand with tailored stories
Precis helped Sofacompany develop their original creative idea ‘’The sofa is the heart of the home’’ into the concept ‘’Sofa Stories’’. The creative strategy was to produce relevant content pieces that would appeal to different strategically selected personas.
Sofacompany turned to Precis to develop a creative branding campaign that would resonate across YouTube, Facebook, and Instagram. Building on their original idea, “The sofa is the heart of the home”, Precis shaped the concept into Sofa Stories, a campaign designed to connect with distinct audience segments. By tailoring content to strategically defined personas, each story was crafted to feel personal and relatable. All final assets were shaped by insights from testing multiple versions with different target groups, ensuring maximum relevance and impact.
A data-driven approach to creative
By tailoring the creative based on the data from our testing framework we managed to create truly engaging content pieces. The results show that these ads were memorable and had a spill-over effect on other channels.
Test everything
By deploying a solid testing framework we were able to gain insights on how to best create engaging content that the audience actually liked
Tailored ads for you
The creatives were tailored to match each persona in the target audience hence making the ads more relatable and enjoyable to watch.
This case really shows how a close collaboration between creative and digital strategy produces better impact and results. By having a data-driven approach to everything from ad production to activation of the campaign, we made sure that we reached the right people with content they found relevant’’
Martin Maaløe
Creative Team Lead
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