+124%
Increase in impressions across all platforms
+124%
Increase in impressions across all platforms
+7%
Increase in share of search
+7%
Increase in share of search
+2%
Increase in brand interest
+2%
Increase in brand interest
Just like many other online shops, Biltema was throwing most of its marketing budget into lower-funnel activities. But since 2018, Precis has supported Biltema with media expertise and creative input to help develop a more sustainable approach to its marketing. The strategic idea could be straight out of an old marketing book: Invest more in cultivating Biltema’s brand for long-term success — an approach that has proven its effectiveness by securing significant growth in both Biltema’s brand visibility and performance metrics.
Increase in impressions across all platforms
By increasing the number of impressions for almost the same budget, we made sure Biltema was visible to even more new and existing users.
Increase in share of search
These impressions have not only led to people seeing our content, but also remembering it, as we can see there has been a significant uplift in brand awareness according to The Precis Brand Tracker. which tracks long-term branding improvement by seeing how exact searches for a brand have developed over time. Studies have shown that exact searches correlate with market share of individual brands.
Increase in brand interest
According to Google Trends – a significant increase for an established brand like Biltema.
1. Strategic shift
Despite existing brand familiarity among a significant percentage of the market in Norway, Biltema recognised the importance of brand awareness. Drawing upon traditional marketing principles, Precis advised Biltema to place greater emphasis on enhancing brand recognition as a means to realise its ambition of long-term growth.
2. Attention-driving media buying
We devised a media plan with the primary goal of achieving extensive reach at reduced expenses, while also prioritising formats that captured attention effectively. By leveraging various programmatic formats and our status as Google Partners and GMP resellers, we attained heightened visibility at lower costs. Our focus was on formats such as full-screen ads, interactive displays, non-skippable YouTube ads, and CTV videos. Deploying feed-based ads across Meta and Google platforms played a crucial role in expanding national reach and driving foot traffic to Biltema’s warehouses.
3. Digital adaptation and optimisation of ads
With a new strategic approach Biltema needed renewed creatives. Precis facilitated ongoing creative support to Biltema’s transition to a digital-centric creative strategy. This included adapting ads to suit digital formats and harnessing native functionality across various platforms.
During our five-year partnership, Precis has been pivotal in steering Biltema towards a more sustainable marketing strategy. Precis’ expertise in unifying media buying and creative has helped us achieve extensive reach at reduced costs, while making sure our ads remained effective across platforms.
Asif Din
Managing Director
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