+74%
Increase in bookings YoY
+74%
Increase in bookings YoY
+102%
Uplift in revenue from paid social YoY
+102%
Uplift in revenue from paid social YoY
+60%
Decrease in CPC
+60%
Decrease in CPC
Precis helped transform TUI’s paid social from a traffic driver into a key revenue channel. By restructuring the account, introducing CPA-optimised bidding, and targeting high-intent audiences, we achieved a 200% increase in bookings while lowering CPA. Automated content updates and performance insights further improved relevance and efficiency, driving down CPC, even during peak periods, without compromising on traffic goals.
Structured & explorative tests
Our consistent drive of finding the best creatives and conversion signals enabled us to strengthen the relevance and bidding on an ongoing basis. Structured processes across teams and stakeholders for testing, evaluating and taking action, allowed us to continuously push the performance further and achieve greater results.
Expanding high impact audiences
By researching TUI’s target audience, Precis was able to identify similar audiences and interest categories aligned with TUI’s existing customers. Combined with an audience structure based on purchase intent and enhanced control of devices and placements, Precis expanded the portfolio of audiences in a profitable manner, achieving bookings from both new customers and returning customers.
Effective bidding
Optimising towards value-indicating actions, and not only the main KPIs, enabled us to base our bidding on an increased share of valuable signals from TUI’s customers. This strategy led us to reach conclusions based on a greater set of data, which in turn enhanced the end goal performance.
We have fundamentally changed our way of working together with Precis Digital. The automated processes and data-driven insights combined with close collaboration has been the main key to success.
Pom Ahnborg
Nordic Media & Performance Lead
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