+59%
Lift in brand searches
+59%
Lift in brand searches
+43%
Lift in brand consideration
+43%
Lift in brand consideration
+8.9%
Lift in top-of-mind awareness
+8.9%
Lift in top-of-mind awareness
Fortnox needed to defend its B2B market position and prove the financial return of its marketing investments. Precis built a 30-channel media ecosystem backed by 16 incrementality studies, giving their leadership the exact data required to show how top-of-mind awareness drives high-intent actions.
Fortnox
Fortnox was established in 2001, headquartered in Växjö, Sweden. Fortnox empowers businesses to launch, grow, and thrive. Through cutting-edge technical solutions for companies and accounting firms, streamlined financing, and a powerful ecosystem of partnerships, Fortnox stands as the vital hub for entrepreneurship in Sweden.
1. Broad and targeted media mix: Precis managed 30 different media channels, balancing broad-reach formats like Out-of-Home, Radio, and Podcasts with targeted digital formats like YouTube and contextual Display. This strategic approach drove media efficiency, building trust while capturing resulting search intent.
2. Measuring immediate and long-term value: To measure the shift in perception and prove value, Precis conducted 16 platform and media partner incrementality studies between January and August 2026. The success was further validated by Fortnox’s brand tracker, which demonstrated that this collaboration improved brand metrics beyond projected 2026 baselines. Top-of-mind awareness outperformed historical trends, while brand consideration and action intent saw incremental gains, proving the immediate and long-term impact of a unified full-funnel ecosystem.
Managing omnichannel campaigns of this size requires rigorous execution and clear measurement. Through robust incremental testing Precis helped us to better understand our impact on the business.
Elin Schröder
Head of Brand & Marketing
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