68%
Increase in overall search visibility
68%
Increase in overall search visibility
+63.6 mil
Non-branded organic impressions
+63.6 mil
Non-branded organic impressions
+4.1K
Keywords into the top 10 rankings
+4.1K
Keywords into the top 10 rankings
Fyndiq, the largest online marketplace for bargains in the Nordics, faced declining organic growth in Sweden. At the same time, Fyndiq wanted to accelerate their newly launched sites in Denmark, Finland, and Norway using synergies from the Swedish market.
Fyndiq encountered unique challenges due to their merchant-driven model and the vast scale of their website, which included millions of pages. With limited resources, a creative SEO solution was needed to scale their Swedish success internationally.
To accelerate Fyndiq’s organic growth, we focused on strengthening technical foundations, aligning content across markets, and unlocking new growth opportunities. By removing key SEO barriers, enhancing multilingual site structure, and expanding strategic content initiatives, we created a scalable framework that supports both search visibility and long-term performance across the Nordics.
Removing technical inhibitors
We helped Fyndiq Identify and resolve critical SEO issues, such as un-crawlable pagination and lacking sitemaps, which significantly improved site accessibility and indexation. We also implemented solutions like dynamic XML and HTML sitemaps, ensuring proper navigation paths and enhancing crawlability.
Leveraging & syncing markets
We facilitated Nordic expansion by translating and optimising category content across Denmark, Finland, and Norway using efficient tools and processes. To increase Fyndiq’s search visibility and organic clicks, we implemented hreflang tags enhancing visibility across different Nordic markets.
Developing growth opportunities
With the right foundation in place, we could identify and pursue growth initiatives such as ongoing category content creation, category tree expansion based on keyword research, and strategic interlinking improvements. We even initiated content hub production to bolster topical authority and improve SERP rankings for key categories.
If I didn’t know, I would have guessed that the people from Precis are from our own company. The effort, commitment and passion they put into their work makes a huge difference! We’ve never seen a “one size fits all” approach, which shows they really take the time to understand our business.
Björn Idren
CDO
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