Case study

J.Lindeberg: modernising online presence across 16 markets

Precis supported J.Lindeberg’s Shopify migration and site upgrade across 16 markets, modernising its online presence while preserving SEO and avoiding traffic loss.

Result

50%

Increase in monthly organic traffic growth

50%

Increase in monthly organic traffic growth

74%

Increase in top 3 search rankings across all markets

74%

Increase in top 3 search rankings across all markets

29%

Increase in YoY organic revenue

29%

Increase in YoY organic revenue

Overview

J.Lindeberg partnered with Precis to ensure a smooth website migration to Shopify without losing traffic or SEO performance. Across 16 markets, we modernised their online presence, enhanced site usability, and produced over 200 new category texts, laying the groundwork for stronger visibility and long-term eCommerce growth.

Our Approach
Success factors

Effective website migration

We helped J.Lindeberg transition from a complex website structure to a streamlined Shopify platform. To preserve SEO value and ensure smooth user navigation, we managed more than 140,400 redirects.

Strategic content creation

Developed and translated over 200 category texts into five languages using AI. Focused on improving keyword targeting and internal linking, which enhanced search engine visibility and user engagement.

Collaborative effort

The project was driven by a close collaboration with J.Lindeberg’s eCommerce team and the Grebban web agency, where efficient communication and project management ensured timely delivery and alignment with SEO goals.

Working with Precis and Grebban on this project has been a game-changer for us. Their strategic approach and seamless collaboration resulted in a significant boost in our SEO performance and online presence. We look forward to continuing our partnership and achieving even more success.

Caroline Rittfeldt

Digital Marketing Manager

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