50%
Increase in monthly organic traffic growth
50%
Increase in monthly organic traffic growth
74%
Increase in top 3 search rankings across all markets
74%
Increase in top 3 search rankings across all markets
29%
Increase in YoY organic revenue
29%
Increase in YoY organic revenue
J.Lindeberg, a fashion brand blending style and sport since 1996, aimed to upgrade its website while avoiding traffic loss during a major overhaul. They migrated to a new Shopify platform, revamped their product lines, and generated over 200 new category texts. Together with J.Lindberg, our goal was to modernise their online presence across 16 markets and maintain strong SEO performance.
The primary goal was to ensure a seamless website migration for J.Lindeberg, safeguarding SEO performance whilst enhancing site usability—laying the foundation for stronger visibility and future eCommerce growth.
Effective website migration
We helped J.Lindeberg transition from a complex website structure to a streamlined Shopify platform. To preserve SEO value and ensure smooth user navigation, we managed more than 140,400 redirects.
Strategic content creation
Developed and translated over 200 category texts into five languages using AI. Focused on improving keyword targeting and internal linking, which enhanced search engine visibility and user engagement.
Collaborative effort
The project was driven by a close collaboration with J.Lindeberg’s eCommerce team and the Grebban web agency, where efficient communication and project management ensured timely delivery and alignment with SEO goals.
Working with Precis and Grebban on this project has been a game-changer for us. Their strategic approach and seamless collaboration resulted in a significant boost in our SEO performance and online presence. We look forward to continuing our partnership and achieving even more success.
Caroline Rittfeldt
Digital Marketing Manager
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