67%
Drop in CoS
67%
Drop in CoS
217%
ROI Increase
217%
ROI Increase
89%
Increased transactions
89%
Increased transactions
Gina Tricot wanted to ensure the relevancy of their creatives to their wide audiences in the Nordics and increase the performance of their paid traffic from social channels Facebook & Instagram.
Feeding the algorithm
A funnel-based account was constructed with an innovative approach to broad audience targeting that shifted focus towards the customer journey and content engagement, these signals were harnessed within the platform for increased efficiency.
Balancing the mix
By utilising broad targeting with automated placements we were able to maintain the right frequency across target groups while reaching new potential customers.
Brand DNA
Utilising technology to scale creative production we managed to stay true to Gina’s brand DNA throughout the funnel and create hundreds of ad variants 100% on brand.
By working closely with our partners Precis Digital as well as Facebook, we were able to fundamentally change the way we previously worked in Social Media. We managed to challenge our own assumptions and the results speak for themselves.
Caroline Flacké
Media Marketing Manager
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