12.5x
ROI YTD 2025 – highest performance across all internal benchmarks
12.5x
ROI YTD 2025 – highest performance across all internal benchmarks
+747%
Revenue uplift in upper/mid-funnel YoY
+747%
Revenue uplift in upper/mid-funnel YoY
50M SEK
TikTok-driven revenue YTD
50M SEK
TikTok-driven revenue YTD
NA-KD is a Swedish-born fashion e-commerce brand with strong Nordic roots and global ambitions. As media costs rose and competition intensified, they teamed up with Precis to evolve their strategy and unlock TikTok’s hidden potential.
Together, we built a full-funnel setup - combining always-on activation, broad targeting, native-first creatives, and business-focused measurement using Alvie Attribution. By focusing on structure, scale, and creative fit, TikTok quickly became one of NA-KD’s most effective performance channels.
- Full-funnel campaign structure
We clearly separated campaigns by funnel stage - awareness, consideration, and conversion - to drive performance across the entire journey. - Always-on activation
TikTok was not treated as a one-off test. We ensured a consistent presence, continuously collecting insights and optimising based on performance data. - Native-first creative strategy
We prioritised UGC, creator-led content, and Spark Ads designed to blend seamlessly into TikTok’s in-feed environment. The best-performing creatives had a few things in common: they felt authentic, tapped into trending formats, opened with a strong hook, and used overlays in a subtle, non-intrusive way. - Broad targeting strategy
We leveraged TikTok’s algorithm with broad targeting to allow efficient optimisation across relevant audiences.
- Future-proof measurement
A solid measurement foundation was put in place: clean data, strong signals, and business-focused reporting through Alvie Attribution, enabling us to track incremental performance across the funnel.
Working with Precis and using Alvie helped us understand TikTok’s impact across the funnel. This gave us the confidence to scale, and today it’s one of the most important channels in our mix.
Mattias Jacobsson
CEO, NA-KD
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