32%
Decrease in cost per acquisition (CPA)
32%
Decrease in cost per acquisition (CPA)
411%
Increase in conversion rates
411%
Increase in conversion rates
865%
Increase in clicks
865%
Increase in clicks
Cool Company needed a partner to efficiently grow their customer base in the Nordics and Europe — they turned to Precis.
We identified high-value keywords through in-depth research and used Precis’ proprietary tools to optimise campaigns daily. By shifting spend to top-performing areas and refining ad copy, we improved quality scores and drove more efficient, scalable traffic.
Back to the basics MEAS
Coherent and correct tracking in Google Analytics and Facebook was implemented in order to make a foundation for sound decisions in the marketing platforms. The reliability made the data more actionable, providing correct insights for Cool Company to scale its business efficiently.
Efficient account structure
New and improved account structures set the foundation for efficient search engine marketing. With a more efficient structure came greater control and better conditions for more accurate bidding. Conversions surged at the same time cost per conversion declined, particularly on non-branded keywords.
Proprietary technology
The automatic bidding tool, part of the tech platform developed by Precis, increased control of the bidding while conversion volumes were maximised — all by optimising the cost per conversion throughout all campaigns.
The people at Precis are competent and interested in what they do. They are proactive and keen to always find the best way forward. They find pride in reaching milestones together and are eager to optimise the campaigns beyond what we expected in the first place.
Ambra Pierrou
CMO
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