20%
Increase in transactions
20%
Increase in transactions
5%
Decrease in cost per click (CPC)
5%
Decrease in cost per click (CPC)
-30%
Increase in traffic to Matas’ webshop
-30%
Increase in traffic to Matas’ webshop
Matas, the largest personal care product retailer in Denmark, has successfully built an award-winning omnichannel commerce. Since 2019, Precis has been part of this journey, collaborating to ensure the efficient activation of Matas’ more than 50,000 products across paid search and shopping. From Local Inventory Ads to dynamic headline tweaks, Precis developed a modern marketing setup with automated tools for personalising Google Search and Shopping ads. Curious to learn more? Read the case and watch the full video below!
Matas
Matas is one of Denmark’s most recognised and most reputable brands. Originally owned by a network of independent materialists, Matas dates back to 1949. Today, Matas is a listed company with more than 2,500 employees, the majority of whom work in one of the Group’s 263 Matas stores.
The primary goal was to seamlessly integrate online and offline shopping experiences, providing customers with the convenience of finding and purchasing products either online or at a nearby store, in line with Matas' omnichannel marketing philosophy.
Building a data warehouse
To create a powerful central source for data processing, Precis built a custom data warehouse in Google Cloud’s BigQuery. This opened up for the opportunity to add countless automated tools enabling personalisation and saving costs on time consuming tasks.
Personalised customer experience
The data warehouse helps Precis facilitate a personalised customer experience by consolidating data from Matas’ website and various channels. Implementing Local Inventory Ads ensures that when a customer shows interest in a product online, the nearest store with the item in stock appears in Google search results. This strategy not only improved the customer experience but also increased the likelihood of in-store purchases.
Automating workflows
Based on Matas’ business goals we added automated tools for both marketing activation and reporting. Apart from enabling Matas to significantly enhance their paid marketing activities, we were able to automate time consuming tasks (brand build outs, sales activation campaigns, dashboards) saving both costs and freeing up time for more strategic tasks.
Precis combines campaign excellence, data science, and measurement. For the past five years, they've helped us link in-store sales impact to external marketing activation.
Aleksandr Hemminghytt
Head of Paid Media
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