.avif)
95%
Increase in CTR
95%
Increase in CTR
38%
Decrease in cost of sale
38%
Decrease in cost of sale
60%
Increase in revenue
60%
Increase in revenue
NA-KD is a Swedish-born fashion e-commerce brand with strong Nordic roots and global ambitions. Their dynamic product ads drove sales but did little for the brand, while their editorial ads looked great but took a lot of work to produce and couldn’t be personalised. NA-KD teamed up with Precis to get the best of both, without adding work for the creative team.
Together with Smartly, we built Automated Editorials: one Meta format that looks like a polished editorial ad but works like a personalised dynamic product ad. We turned NA-KD’s existing lookbook, lifestyle and UGC imagery into feed-driven templates, and the brand went from a handful of static assets to more than 200 on-brand creatives.
NA-KD
NA-KD is a Swedish-born fashion e-commerce brand with strong Nordic roots and global ambitions.
- One format instead of two
We replaced separate editorial and catalogue campaigns with a single, consolidated setup. This gave Meta richer creative and conversion signals to optimise against.
- Editorial imagery as a performance canvas
Using Smartly’s image templates, NA-KD’s editorial shots became the backdrop. Logos, messaging and relevant products were added automatically from the catalogue, so every variation kept NA-KD’s distinctive look and feel.
- A stronger data foundation
Before scaling, we labelled products that had matching editorial imagery in the feed and mapped them to custom image fields. This controlled exactly which products appeared in each creative.
- Automation built for scale
One template produced creatives for every key placement at once. Automated campaign management handled setup and scaling across markets and audiences.
- Measurement you can trust
We ran a multi-cell lift study comparing Automated Editorials against NA-KD’s business-as-usual setup. Alongside the revenue, CTR and cost-of-sale gains, cost per click fell by 46%.
This solution allowed us to double engagement while reducing costs - all while also reducing the workload for our team. More importantly, it shows how creativity and automation can work hand in hand to scale our brand impact in a way that is both efficient and sustainable.
Mattias Jacobsson
CEO, NA-KD
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