Normative: Elevating visibility within carbon accounting through holistic SEO
Normative encountered hurdles in visibility and showcasing credibility. Precis collaborated with Normative to bolster their online presence through SEO and to cement their leadership in carbon accounting through content education.
193%
Increase in non-branded impressions
193%
Increase in non-branded impressions
301%
Enhanced search engine visibility
301%
Enhanced search engine visibility
25%
Incremental increase in clicks
25%
Incremental increase in clicks
Today, carbon accounting has become pivotal for businesses aiming to reduce their environmental impact. Normative offers specialised solutions in this field, including scientific reporting and a carbon network of environmental data sources. Yet, in a competitive digital space, Normative encountered hurdles in visibility and showcasing credibility. Precis collaborated with Normative to bolster their online presence through SEO and to cement their leadership in carbon accounting through content education.
Establish technical foundation
To establish a robust technical foundation, we conducted a comprehensive audit, addressing site speed, mobile responsiveness, and structured data. This ensured improved search engine indexing for Normative.
Content empowerment
Precis conducted workshops and provided educational materials to enable Normative to handle most SEO initiatives in-house. The aim was to diversify Normaive’s content scope and position Normative as a leading knowledge hub in the field of carbon accounting, CSRD, and net-zero strategies.
Implement E-E-A-T strategy
To bolster authority within the carbon accounting industry, we implemented the E-E-A-T strategy, highlighting their industry knowledge. A key element was the creation of author pages to showcase internal expertise, thereby enhancing credibility and fostering trustworthiness.
"Precis is hands down the best SEO partner one could hope for."
Konstantin Zverev
Head of Inbound
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