151%
Increase in click-through rates
151%
Increase in click-through rates
-97%
Decrease in cost per acquisition
-97%
Decrease in cost per acquisition
58%
Viewability increase
58%
Viewability increase
Afound needed a high quality, automated strategy to grow its customer base in Sweden. The creatives needed to have higher relevance than those of their peers, tell the new brand’s story and be highly efficient to produce.
Tailored audiences
A granular mapping of interest groups for each major category was made. To be relevant in both the awareness and consideration phase of the customer journey, Precis used a combination of custom-made affinity & interest groups.
Innovative setup
By using the GMP-stack and implementing it with Bannerflow, Precis was able to create a brand-focused and scalable setup for the campaign. This made it possible to use relevant messaging, tailored to all 41 audiences. Our automated ad creation template made it both time and cost-efficient to scale these 200+ ad variations.
Programmatic buying
Precis had to challenge the method of buying programmatically. After a deep analysis of automated bid options in DV360, CPA-bidding was chosen. We continuously evaluated and adjusted the strategy to beat the high goals that were set.
Precis’ expertise in data-driven and agile marketing has been key for our successful launch of Afound. Precis has quickly integrated with our in-house marketing team and their knowledge within Google’s ecosystem has been immensely valuable in implementing our strategy. In this capacity, Precis has truly been of great value for Afound.
Joakim Zaar
Digital Marketing Manager
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