139%
Increase in click through rates
139%
Increase in click through rates
300%
User growth
300%
User growth
61%
Decrease in cost per install
61%
Decrease in cost per install
In 2020, Plick had a clear cut overall goal: They wanted to grow the user base and drive digital marketing efficiency across all channels.
For this Plick needed support in establishing a cost-effective and ‘always-on’ channel mix, but also creative that was on par with the Plick brand and its unique community.
To achieve this goal, Precis & Plick set up a plan focusing heavily on:
- Establishing a cost-efficient channel mix and automate channel management as much as possible
- Understanding user behaviour through data modelling
- Set a brand tonality that represents the Plick community
User-generated content
Mixing user-generated content with dynamic product ad formats provided a feed based and automated marketing engine, where algorithms did the heavy lifting.
Signal-based targeting
Detailed targeting combined with in-app based signals proved to be incredibly efficient in driving down install and sign up cost while continuously pushing in-app activity to new heights.
Creative testing
Continuous and structured testing of creative assets gave efficient production sprints and ultimately higher clicks throughs.
Through our partnership with Precis, we’ve seen our marketing investment reach all-time highs. By working closely together we’ve been able to stay one step ahead and establish a near automated marketing machine.
Jimmy Heibert
CEO
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