+27%
Increase in AOV
+27%
Increase in AOV
-14%
Drop in cost
-14%
Drop in cost
+54%
Increase in revenue
+54%
Increase in revenue
Due to unstable market conditions the popular Nordic kids brand Polarn O. Pyret was facing limited growth opportunities. By utilising the Bidding Signals solution within Precis’ tech platform, Alvie, we pinpointed and promoted the most profitable products through paid search. This strategy not only increased revenue but also optimised media investments, setting Polarn O. Pyret on a path toward continued financial sustainability.
The approach
Recognising the risk involved in bidding on low-value transactions and potentially overlooking more efficient investment opportunities, we shifted our focus to identifying the most profitable products for Polarn O. Pyret. To achieve this, we used conducted a thorough analysis of product data to understand the profitability of each product, while also exploring how we could utilise this data within Google Ads.
What we did
We utilised Alvie’s Bidding Signals, to activate our data within Google Ads. The platform’s advanced technology allowed us to implement our profit-focused strategy by instructing Google’s algorithm to optimise towards profit margins rather than revenue.
As a result, this enabled us to conduct Google Ads campaigns more effectively, leading to increased POAS (Profit on Ad Spend).
Implementing Bidding Signals has been a game-changer for us. We’ve seen increased profitability and a significant boost in ROAS for our Google Ads campaigns. Precis’ expertise and dedication ensured a seamless implementation, and we’re thrilled with the results.
Björn Holmkvist
Head of Digital Marketing
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