2.3M
Full video views
2.3M
Full video views
+37%
Better absolute consideration lift compared to benchmarks
+37%
Better absolute consideration lift compared to benchmarks
+50%
Uplift in net sales
+50%
Uplift in net sales
After more than five years without promoting the brand, Sunjoy wanted to drive demand by increasing brand awareness. With a bold and humoristic mock-erotic campaign universe, Sunjoy sought to captivate what they presumed to be a predominantly male consumer base. Yet, Precis’ analysis uncovered the campaign actually appealed to a different demographic.
The creative concept and assets were made by Twenty.
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The campaign concept was developed to overcome challenges such as a limited media spend, absence of recent advertising efforts, and the unique nature of the product—a smooth drink that caters to a specific audience.
To amplify the awareness impact, Precis designed a campaign matrix across Meta, YouTube, and Twitch to spread the word of Sunjoy’s guilty pleasure. Brand lift studies with relevant tests were conducted to secure learnings and actionable insights.
We dug deep into the data to properly analyse the results and ensure we carry learnings for the future campaigns. We analysed the brand lift study results to understand the impact the campaign had and evaluated all test results to identify optimal storytelling methods and concrete recommendations.
By also analysing demographics data and creative performance, we even found out that the campaign resonated more with a female audience and benefitted from a variety of ads of different lengths.
Working with Precis has been an exceptional journey. They’re not just a digital agency; they’re strategic partners who bring objectivity to the table. Their ability to challenge and evaluate pushes us forward. We look forward to the next campaigns.
Zenia Juul
Regional Marketing Director
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