Outnorth: Taking action on shifts in trends and user demand
With the drastic shifts in consumer behaviour in 2020, Outnorth needed a faster and more automated solution for identifying trends. One that could live track where and what the opportunities were within their product catalogue – and direct spend accordingly.
With the drastic shifts in consumer behaviour in 2020, Outnorth needed a faster and more automated solution for identifying trends. One that could live track where and what the opportunities were within their product catalogue – and direct spend accordingly.
The solution? A custom report within Google Data Studio that pulled live data to show a quick and automated overview of actual consumer trends.
Fresh, daily trend data enabled Outnorth to act quickly and confidently on shifts in user behaviour and trending product categories. With clear visibility into high-potential segments and revenue-driving channels, they could focus budgets more effectively. The insights were easily integrated into their day-to-day planning across the organisation, allowing teams beyond marketing to iterate and adapt their campaigns with greater precision.
Our role
Outnorth needed a solution that could evaluate and visualise their customer data in a way that could enable real-time decision making on their product catalogue. Our team used Google solutions BigQuery and DataStudio to create a seamless integration from data to delivery.
The challenge
The onset of the COVID-19 pandemic enabled a drastic and rapid shift in consumer behaviour – we needed to find a way to help Outnorth adapt to this challenge. With the right data, they could provide customers with the right content at the right time and increase marketing spend and efficiency at the same time.
The solution
The result of our efforts was a comprehensive warehouse of data stored in Google BigQuery and pushed live to a report in DataStudio. The real-time analysis enabled Outnorth to have insights into trending product categories, website behaviour and much much more… ultimately making their online spend far more efficient and increasing ROI.
With this report, we get a quick and automated overview of actual shifts in trends and not only linear trends. This helps us in many areas but mainly it gives us an insight into customer demand and where we can have the biggest impact.
Henrik Wilnersson
CTO
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