Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Breakfast & networking
9:00 am
–
9:20 am
About the session
Join us for a fresh breakfast and the opportunity to connect with fellow marketing leaders before we dive into the data.
Speakers
Hear from the specialists
Welcome & introduction
9:20 am
–
9:30 am
About the session
An introduction to the day's goals and why incremental growth requires a fundamental shift in how we approach video platforms.
Speakers
Hear from the specialists
The video growth engine
9:30 am
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9:40 am
About the session
A deep dive into the technical mechanics of YouTube and Demand Gen as tools for consistent, scalable revenue generation.
Speakers
Hear from the specialists
YouTube success story: Sunlolly
9:40 am
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9:50 am
About the session
A look at how a 10-year commitment to data-driven experimentation has allowed a household name to scale brand power and performance.
Speakers
Hear from the specialists
Coffee break
9:50 am
–
10:00 am
About the session
A short break to recharge and discuss the first half of the session.
Speakers
Hear from the specialists
Demand Gen success story: Cellbes
10:00 am
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10:15 am
About the session
Discover how Cellbes moved beyond capturing existing intent to creating new demand and driving incremental revenue with limited creative resources.
Speakers
Hear from the specialists
Creative strategy session
10:15 am
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10:30 am
About the session
Learn how to combine psychological triggers with design principles to craft video assets that stop the scroll and drive action.
Speakers
Hear from the specialists
Q&A, networking & goodbye
10:30 am
–
11:00 am
About the session
An open forum to address your specific challenges and a final chance to network with our experts and your peers.
Speakers
Hear from the specialists
