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Explore the event agenda
Check our agenda for a valuable experience filled with knowledge and networking.
Arrival, lunch + mingling
12:30 pm
–
1:15 pm
About the session
A chance to network with your peers over some food and drink. Please be sure to arrive in time for a prompt start at 13:15.
Speakers
Hear from the specialists
Welcome address
1:15 pm
–
1:20 pm
About the session
Growth with AI
1:20 pm
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2:00 pm
About the session
Asaf Paz heads the UK & Ireland Agencies and EMEA Private Equity & Venture Capital Partnerships teams at Google. With a unique background, he was the CEO of WEBSEM, a Premier Partner digital marketing agency for over a decade, and is also an entrepreneur who founded and sold an AI startup.
Speakers
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Asaf Paz
Head of UK Agency & EMEA Private Equity/VC Partnerships at Google
There is only one YouTube
2:00 pm
–
2:20 pm
About the session
Andreas Stefanou is an EMEA YouTube Product Lead at Google, responsible for driving the commercialisation strategy for Google’s ads business and helping shape product roadmaps for Google's diverse group of advertisers. With 13+ years experience in digital advertising, he has worked across various roles in Greece and Ireland, driving digital transformation and accelerating agencies' & brands' business growth.
Short break
2:20 pm
–
2:45 pm
About the session
Speakers
Hear from the specialists
BOOST: A creative framework for YouTube
2:45 pm
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About the session
Andreas will be showing you how to design for YouTube’s unique environment, build assets that ladder up to your specific objectives, and use data to continually optimise performance. You’ll also learn how to leverage the latest tools and AI technology to streamline production in a brand safe way, and how tapping into cultural trends can amplify reach and results.
Measurement that Matters: the truth about your ROAS
3:15 pm
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3:45 pm
About the session
Most brands still treat Google as a last-click, bottom-of-funnel channel - and it’s costing them growth. Jess will show how modern measurement frameworks can reveal the true value of upper-funnel activity across YouTube and Demand Gen, proving impact across the entire customer journey and unlocking smarter budget decisions.
Panel discussion: Scaling beyond search
3:45 pm
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4:30 pm
About the session
All of the day’s speakers plus a special guest will be joining us on stage to unpack the day’s topics. You’ll also have a chance to ask the panel any of your burning questions.
Speakers
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Event finishes
4:30 pm
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5:30 pm
About the session
Hang around to network with peers and continue the conversation over drinks.
Speakers
Hear from the specialists




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