Alvie
Alvie is the performance marketing platform that turns your data into actionable insights.
Data Insights
Data Insights with Alvie centralises all your performance marketing data and creates advanced custom reports in just a few clicks.
Bidding Signals
Optimise your bids based on specific business goals using a wide range of signals, including profit, predicted return rates, customer value or custom signals.
Budget Optimiser+
Accurately measure the impact of your paid marketing efforts with advanced attribution and tailored cross-channel budget recommendations.
Alvie Attribution
Alvie Attribution is a new approach to marketing attribution that uses statistical techniques to model the relationship between marketing spend and business outcomes. By applying regression analysis, it helps marketers understand how different factors like advertising spend on various channels contribute to business goals, such as sales or conversions.
Alvie’s brand is a friendly companion, helping marketers make better decisions.
Alvie’s core colors
Alvie's primary colours are Precis blue and Precis black. Precis blue represents creativity and tranquility, whereas Precis black contributes sophistication and resilience, embodying Alvie's inventive nature.
Alvie blue
HEX: #5578F5
RGB: 85 / 120 / 245
Alvie black
HEX: #232332
RGB: 35 / 35 /50
Primary tints
At its core, Alvie comprises various shades of blue (though not fifty). Collectively, these hues create a cohesive and uplifting brand that exudes a contemporary aesthetic.
Precis blue-05
HEX: #F5F7FE
RGB: 245 / 247 / 254
Precis blue-50
HEX: #9BB0F9
RGB: 155 / 176 / 249
Precis blue-90
HEX: #6C8CFE
RGB: 108 / 140 / 254
Precis blue-100
HEX: #5578F5
RGB: 85 / 120 / 245
Precis blue-110
HEX: #3259E7
RGB: 50 / 89 / 231
Precis blue-120
HEX: #254CD8
RGB: 37 / 76 / 216
Typography
Typography is an essential aspect of design that involves the art and technique of arranging type. It encompasses various elements such as font selection, spacing, and alignment, all of which contribute to the overall readability and aesthetic appeal of text.
To ensure effective communication, it's crucial to choose legible fonts, maintain appropriate line spacing, and create a balanced layout that guides the reader's eye smoothly across the page.
Brand assets
Brand assets like icons, 3D models, and illustrations play a crucial role in defining a company's identity. They enhance visual communication and help convey messages effectively. By utilizing unique and engaging designs, brands can capture attention and create memorable experiences for their audience.
