Tone of voice

Your guide to the Precis tone of voice

Precis thrives on delivering clarity in a noisy marketing world. But clarity starts with how we talk about ourselves. This guide ensures we stay true to who we are – nerdy, empowering, and to the point – while connecting authentically with our audience.

"Here’s something cool we spotted: Campaigns using conversational headlines saw a 22% lift in engagement. You’ve already nailed the targeting, so our next move is to test this style of creative in your top-performing audience segments. We'll start small, track performance, and build from what works."

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"Our attribution model indicates a statistically significant deviation from expected engagement benchmarks, primarily driven by fluctuating cohort behavior. We advise reassessing all current creative, adjusting spend across channels, and implementing a comprehensive A/B testing protocol immediately."

"Our attribution model indicates a statistically significant deviation from expected engagement benchmarks, primarily driven by fluctuating cohort behavior. We advise reassessing all current creative, adjusting spend across channels, and implementing a comprehensive A/B testing protocol immediately."

Style essentials: Writing standards for Precis

To maintain consistency and professionalism across all content, Precis adheres to the following writing standards:

01 Language

Use British English in all written materials.

Use “optimise” or “colour”

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Do not use “optimize” or “color”

Do not use “optimize” or “color”

02 Capitalisation

Stick to sentence case for headings, subheadings, and titles.

"How to optimise your marketing spend"

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"How to Optimise Your Marketing Spend"

"How to Optimise Your Marketing Spend"

03 Punctuation

Always use the Oxford comma for clarity

Our services include media, creative, and tech solutions.

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Our services include media, creative and tech solutions.

Our services include media, creative and tech solutions.