Logo

Primary logo

You can use the primary logo in 90% of brand communications. It should be the default logo in digital, print, and official brand collateral.

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Secondary logo

Use the secondary logo when adapting the brand to different background colors. Ideal for branded content, partnerships, or marketing materials that require versatility without sacrificing recognition.

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Symbol

Use the logo symbol alone in instances where the brand is already established or space is highly limited, such as social media icons, app favicons, or watermarks.

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Logo application

The logo sits nicely in any corner, or dead centre of any surface. Make sure there is enough margin around the edges. When uncertain, use the size of the letter ‘p’ to make a clear boundary.

Some do’s and don’ts

The logo sits nicely in any corner, or dead centre of any surface. Make sure there is enough margin around the edges. When uncertain, use the size of the letter ‘p’ to make a clear boundary.

The logo should always be legible.
Avoid placing the logo on busy or
non-contrast compliant backgrounds.

The logo should always be legible.
Avoid placing the logo on busy or
non-contrast compliant backgrounds.

Don’t alter or recreate the logo in any way. Don’t use the dot other than in the logo.

Don’t alter or recreate the logo in any way. Don’t use the dot other than in the logo.